In the tussle between a video and a page of interesting text, the video will emerge the undisputed winner.
The added advantages of variety and flexibility make it easier to convey a message or a theme through a video. Movements, cinematic creativity, characters, music combine to craft a visual treat. The dynamic presentation grabs attention, even the smallest span of it, to increase viewer engagement. It can also cater to emotional needs that may influence buying decisions. A creative demonstration regarding the uses or benefits of a brand’s product or services may be quite educational.
Besides the sensory advantages, video marketing on popular platforms like YouTube and other social pages help to improve your Google rankings. Optimizing video content can help you appear at the top of search engines.
Video marketing is also known to effectively increase conversion rates and is reputed for provided high ROI. Videos encourage users to trust the brand and are often a more helpful option compared to text content. Interesting or funny videos are also more likely to receive social shares and popularity, which will benefit your brand’s publicity largely.
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